Brand Transference: Does Ray Ramano Benefit from Jeff Lipschultz’s Online Brand?
Inspiration for writing this blog post came from the most unlikely place. Somehow, I ended up @Jeff Lipschultz’s Twitter page some days back. Nothing out of the norm … Jeff has a significant online...
View ArticleThe Value Proposition; Everyone Needs One
Guest article by Randy Block Remember the good old days? People used to return calls and email. When inquiring about a job, applicants used to ask, “What do you want?” One well-written resume fit...
View Article6 Steps for Product Marketing Me: Strategy for the “Unpublished” Job Market
The best way to introduce yourself to a company with which you would like to work, find a company for which you think you’d like to work or to target companies for the purpose of networking into a...
View ArticleWhat Are They Saying About You?
Some experts say, “Build your brand, or someone else will build it for you.” For better or worse, branding is all around us. What do you think of when you think of the technology company, Apple? Cool?...
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